Journalist and consultant

Content Analysis & FPC strategy for News Channels. To manage the performance of the channel in terms of viewership, Coverage, Time spent & market share in routine reviews and highlight specific problem along with solution. Combine qualitative & quantitative insights and provide directional inputs to Sales, Marketing, Distribution & programming teams. Monitor the channels in the cluster for Weekly, Monthly, Quarterly and Annual performance and give strategic and tactical inputs to achieve the sales target to the region heads and branch head Provide quantifiable inputs which influences favorable decision making by clients and shapes direction of business strategy To Share research, planning and sector knowledge to sales & marketing team