HimIra E-Commerce Portal Crosses ₹13.10 Lakh in Sales, Reaches 30+ States and Union Territories, Benefits 60+ Self-Help Groups.

Shimla, July 2025

Launched with the aim of empowering rural women in Himachal Pradesh
and making traditional Himachali products accessible across the country,
the HimIra (himira.co.in) e-commerce portal has achieved remarkable
success within just a few months of its inception.
The portal was inaugurated on 3rd January 2025 by the Hon’ble Chief
Minister of Himachal Pradesh, Shri Sukhvinder Singh Sukhu. Since its
launch, the platform has recorded sales worth over ₹13.10 lakh, directly
benefiting women associated with more than 60 Self-Help Groups (SHGs)
across the state.
Demand for Himachali products through the HimIra portal has been
growing steadily not only within Himachal but across India. Out of the 2,981
total orders received so far, 1,756 orders came from Himachal Pradesh,
followed by 178 from Punjab, 171 from Maharashtra, 126 from Delhi, and 102
from Uttar Pradesh. These figures reflect the rising national appreciation for
handcrafted and traditional Himachali products.
One of the key highlights of the HimIra portal is its diverse and authentic
handmade, homemade range of Himachali products, which includes desi
ghee, apple chutney, traditional pickles, herbal teas, shawls, caps, slippers,
creams, and more. Many of these items have been awarded Geographical
Indication (GI) tags, such as the Chamba Rumal, Kullu Shawl, and Chamba
Chappal, which symbolize the vibrant cultural heritage and traditions of
Himachal. Each product is lovingly handcrafted by SHG women with skill,
care, and dedication.
Every product sold under the HimIra brand undergoes rigorous quality
testing and is offered in branded, attractive packaging. The platform
ensures pan-India delivery, and the steadily increasing customer repeat
purchase rate shows that people are not only buying HimIra products for
their taste, quality, and authenticity, but also for the inspiring stories of
women empowerment that lie behind them.
HimIra is not just a brand — it is a powerful initiative toward making
Himachali women self-reliant. By connecting rural products to urban
markets, the portal is paving a new path for economic and social
empowerment of women. HimIra is a platform where every product tells a woman’s story. It is helping increase household incomes while also buildingsocial identity and recognition for these women.
Website & Contact Information
Customers and supporters can explore and purchase HimIra products at:
(himira.co.in)